McLaren Artura launch

HMX created three films and a configurator to help launch the new Artura supercar. The tease video built excitement pre-launch, while the reveal eventually showed off the new design on social media and to the press. The engineering film dived under the chassis to get close to the all-new twin-turbocharged V6 hybrid engine and redesigned carbon fibre monocoque. HMX's configurator lives on the McLaren site, giving clients the chance to tweak and explore the Artura's different finish options.