About me

Urgh, talk about yourself. I’m not a big fan of writing the ‘about me’ page, and yet I always click on them. The last time I wrote about myself was my dating profile, and that ended up being from the perspective of a rescue donkey called Lasagna.

Over the years, I've produced and directed documentaries, live-action adverts, animations (2D and 3D), written content strategies, created a tone of voice for fried chicken, as well as one to help people experiencing homelessness find work. I've edited a podcast series for migrants to share their stories, used Google technology to show how hybrid engines work and launched a supercar during a pandemic.

I love books, films, and music, but if I had to let one go, it would be film. I write, make films and music, and draw in my spare time. And when I'm not doing that, I'm making elaborate meals for my family, who insist on playing the soundtracks to any number of Disney films over and over again until I scream. If you're in North London, you may hear that scream.

I've worked at HMX Media, iCrossing New York, Toaster, R/GA, AKQA, Agency Republic (Critical Mass), Story Worldwide and AIS London (now Havas).

Selected brands: Nike, KFC, Lenovo, Google, Rolex, Jo Malone, McLaren, Toyota, O2, Dell and HP.