Integrated: digital & direct

Brief: The Dome is now The O2. But how do we get O2 customers excited about this new music venue?
Idea: If you can fill The IndigO2 with your mates, we’ll throw the party of your life.

My role:

Came up with the idea with Geoff Gower, wrote all the copy, and the script for the viral.

Fill The IndigO2: Winner of Aug 08 IAB Creative Showcase
Fill The IndigO2: Cannes Lions 2009, Cyber Lion Bronze
Fill The IndigO2: Creative Circle 2009, Bronze for Best Social Networking

Click images for more