Senior Creative

Digital

TOYOTA

Brief: Pitch the new Prius Plug-In: the hybrid with an electric engine.
Idea: Use Google Street View and Maps to show how the Plug-In's electric and hybrid engines work together. 

My role:
Senior Creative

Working with creatives Ollie and Lorenzo, I came up with the idea and then I pitched it in. After we won, I worked on the production of the website and wrote the copy for the site.

Here's the website

Awards
Your Everyday Drive: D&AD 2013: In Book
FWA Site Of The Day Jan 31 2013: Your Everyday Drive