SS11 integrated campaign

Brief: The new summer season campaign idea must reference each product's style, feature the product, and be suitable for running across at least five different European countries. The campaign must feel high fashion.

Idea: Heart-stopping moments told from the point-of-view of shoes.

My role:

Creative
Came up with the idea, sold the campaign, and wrote all the copy for the print, digital and retail materials.

Humanic is an Austrian shoe retailer with stores across Germany, Poland and Eastern Europe. If you have a moment, it's worth checking out the old TV adverts. I think my favourite is HCN Miau, filmed by artist Edgar Honetschläger in 1996.