At HMX, I CD’ed two films and a series of key visuals to launch the new Artura supercar. The challenge was to balance visual fidelity with the stylistic themes of aerodynamic efficiency, lightweight materials and driver-focused performance.

The tease video built excitement pre-launch, while the reveal eventually showed off the new design on social media and to the press.

The engineering film dived under the chassis to get close to the all-new twin-turbocharged V6 hybrid engine and redesigned carbon fibre monocoque.