Lenovo

At HMX I was CD on Lenovo’s B2C and B2B products and services,
as well as its sponsorship of the Ducati Lenovo MotoGP team.

I directed and exec-produced a number of B2B mini-docs focused on different individuals, groups and businesses that use ThinkPads in creative ways.

ThinkStories YouTube series

LEGION

I made a lot of videos for Lenovo’s gaming brand, but the ‘no time/low budget’ projects were always the most fun. Especially as the HMX 3D team was full of avid gamers.

How do you get gamers excited about a wireless mouse? Throw it through 200 hours of games.

We created three bespoke gaming scenes in this video to get our audience excited about these gaming headphones. The standard and execution of the 3D resulted in HMX developing a 3D home environment for video and lifestyle photography for Lenovo’s commercial tablet division.

Ducati Lenovo MotoGP team

Since 2018, Lenovo has sponsored Ducati MotoGP. I’ve made a series of videos for the team. There have been a number of challenges: making the role of Lenovo technology remain clear, filming under restricted conditions with a pre-assigned crew, and interviewing team members and riders.

YOGA

I oversaw various productions for Lenovo’s consumer brand. A lot of this work was about repositioning Yoga for a younger audience.