Who am I?

Urgh, talk about yourself. I’m not a big fan of writing the ‘about me’ page, and yet I always click on them.

I’m an experienced creative leader and a specialist in integrated B2C and B2B advertising, live-action film, and 2D and 3D animation direction.

I work best directly with senior clients to make the new persuasive and the complex tangible. I've grown creative departments by guiding creatives with clear structures and a sensitive demeanour.

During my career, I’ve helped those fleeing war tell their story, used gently charm to show the power of complex ad tools and made a film that was shown at the UN. I’ve created a tone of voice for fried chicken, as well as one to help people experiencing homelessness find work. I've empowered migrants to share their stories through a podcast series, gone behind the scenes with the Ducati Corse MotoGP race team, launched a supercar during a pandemic and used Street View to show how hybrid engines work.

I've worked at House of Greenland, HMX Media, iCrossing New York, Toaster, R/GA, AKQA, Agency Republic (Critical Mass), Story Worldwide and AIS London (now Havas).