Integrated: digital & direct
Brief: The Dome is now The O2. But how do we get O2 customers excited about this new music venue?
Idea: If you can fill The IndigO2 with your mates, we’ll throw the party of your life.
Came up with the idea with Geoff Gower, wrote all the copy, and the script for the viral.
Fill The IndigO2: Winner of Aug 08 IAB Creative Showcase
Fill The IndigO2: Cannes Lions 2009, Cyber Lion Bronze
Fill The IndigO2: Creative Circle 2009, Bronze for Best Social Networking